In Marketing the Concept of CRM Stands for

  1. Client Retention Management
  2. Customer Relationship Management
  3. Customer Retention Management
  4. Client Relationship Managment
Desire Adnan Default Asked on 2nd August 2015 in General Knowledge.
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    Customer Relationship Management

    Customer Relationship Managment short for CRM refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life-cycle. It aims to improve business relationships with customers, assisting in customer retention and driving sales growth.

    Monis Rasool Professor Answered on 2nd August 2015.
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