Logo of WWF is
Logo of WWF is Giant Panda. The WWF logo came from Chi-Chi: a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice.
The WWF logo has an immensely appealing and positive image, which is seen as caring, responsible and credible. This in turn means an inherent emotional and commercial value is attached to the use of our logo, reflecting our appeal and values.